Wednesday 17 January 2018

Nike deal extension to net McIlroy $100 million


Rory McIlroy has signed a ten-year extension to his contract with Nike Photo: Christian Petersen/Getty Images
Rory McIlroy has signed a ten-year extension to his contract with Nike Photo: Christian Petersen/Getty Images

James Corrigan

At the start of the week in which Rory McIlroy hopes to gain immortality, he has earned himself an estimated $100million (€95million) by signing an extension to his Nike contract.

The deal is for 10 years and, as Nike has stopped making clubs and balls, it allows McIlroy's team to negotiate with equipment companies, which would mean his income rising still further.

At the moment, McIlroy is using Callaway drivers and irons, Titleist wedges and ball and a Scotty Cameron putter. Each would like the world No 2 to endorse their products. However, without a logo on his cap or clothes these could be difficult arrangements.

There were none of the pyrotechnics which greeted McIlroy to the Nike "family" in 2013. An initial five-year deal was reported to be worth $20m - including all equipment and head to toe branding - with the option of another five years.

But last August, Nike announced they were quitting manufacturing equipment in a competitive marketplace in which it only managed to secure nine per cent share, despite the patronage of Tiger Woods and McIlroy.

Nike insisted it would remain in the apparel business, and after the signing of Jason Day in February, this was further emphatic proof. The company released a statement, in which McIlroy said: "I've loved this company since I was a kid. I'm really happy to continue this journey with Nike."

Highest-earning The 27-year-old, who has been named by 'Golf Digest' as the highest-earning figure in golf with an annual off-course income of $32m, would watch his worth soar if he won the Masters this week and so became only the sixth player in history to complete the grand slam.

However, the money would mean little compared to the honour of donning the green jacket. McIlroy is marrying his fiancée, Erica Stoll, in the weeks after the season's first Major, but he feels he requires a Masters title if he is to be completely "fulfilled".

"I'd love to say my life is already fulfilled, with everything that's happened, and everything that's going to happen in the future, by starting a family and all that," McIlroy told ESPN. "But if I didn't have a green jacket, there'd be a tiny piece that would just be missing. I said when I was eight years old that I wanted to be the best golfer in the world and I wanted to win all the Majors. I've nearly done all of that. There's one piece of the puzzle that's missing."

Meanwhile, at the Shell Houston Open, Russell Henley secured the last Augusta berth with a three-shot win over Sung Kang. The American overhauled the South Korean with a 65 for a 20-under total. Rickie Fowler finished tied third with Luke List on 16-under.

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