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Kevin Moore: Like it or not, golf may have to live with LIV

Kevin Moore


The battle for sponsorship dollars is on and world ranking points is the establishment’s last line of defence

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Former European Ryder Cup captain Henrik Stenson during the LIV Golf Invitational event at Trump National Golf Club in Bedminster, New Jersey. Picture by Cliff Hawkins

Former European Ryder Cup captain Henrik Stenson during the LIV Golf Invitational event at Trump National Golf Club in Bedminster, New Jersey. Picture by Cliff Hawkins

Former European Ryder Cup captain Henrik Stenson during the LIV Golf Invitational event at Trump National Golf Club in Bedminster, New Jersey. Picture by Cliff Hawkins

The world of golf as we know it has been turned upside down in recent months with the emergence of a new option, the Saudi Arabian financed, LIV Golf Tour. A completely new 54-hole, shotgun start format with a team element, that is leaning towards entertainment rather than sport.

The battle between the establishment and the revolution is well and truly underway and the bottomless pit of Saudi finances looks to have the power to out-muscle anything in its way. It is hard to see at this point how golf is going to be the winner. One thing for sure is that a set of already rich golfers are going to get a lot richer.


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