THE K Club, home of the 2006 Ryder Cup, and venue for the European Open on 13 occasions, will be featured on 'Big Break Ireland' which premieres on the Golf Channel on September 20.
This popular programme will run for 10 episodes. Tourism Ireland estimates that the publicity from the show will be worth over €10m and will reach 83 million American households and golf fans.
The show will feature a cast of six men and six women competing against each other in an attempt to make real their lifelong dreams of playing alongside the world's top golfers.
Contestants, who include professionals on mini-tours and amateurs who aspire to play golf professionally, engage in a series of golfing challenges, with the weakest performer eliminated after each challenge.
At the end of the competition, the winner is awarded his or her 'Big Break', with a number of prizes including a once-in-a-lifetime opportunity to compete in a top professional golf tournament.
To celebrate, the five-star resort has a number of stay-and-play golf packages, including 'Big Break Two- Night Stay', the 'Solheim Cup Package', the 'Ultimate Ryder Cup package' and 'Afternoon Tee'.
For prices and further details, contact (01) 601 7200; email firstname.lastname@example.org or check out the website www.kclub.ie