London County Board and Irish TV have agreed a five-year naming rights sponsorship for London's Ruislip grounds that will place Ireland's first international TV channel at the centre of all GAA affairs in the UK capital.
Ruislip will now be known as the Irish TV Grounds and the deal, understood to be worth six figures, comes as London GAA prepare to develop a new €5m stadium at Ruislip. The redevelopment works at the Irish TV Grounds will see the construction of a new 2,400 all-seater stand, four dressing rooms, administration offices, car parking, media facilities, a small floodlit training area and terracing. The redevelopment will bring the ground up to the level of county venues across Ireland.
Irish TV, who broadcast on Sky channel 191, Freesat 400, eVision 191 and online at www.irishtv.ie, are now set to play a central role in the promotion of Gaelic games overseas.
There are 33 clubs affiliated to the London County Board with over 50 teams at adult level.
"Irish TV has its finger on the pulse of community and sporting life in London and in the UK and they are the perfect title sponsor for our new grounds," said London GAA chairperson Noel O'Sullivan.
"The Irish TV Grounds will be a better place to play and to watch Gaelic Games in London and can only help reinforce the strong sense of community which is so evident amongst the many generations of Irish people living in the UK.
"We have worked very closely with Irish TV over the past two years and their commitment to club, county and country is exemplary."
Irish TV CEO Pierce O'Reilly said he was looking forward to working with the GAA on this project.
"Over the past two years we have developed an excellent relationship with Croke Park and the GAA and we see this partnership with London GAA as a key milestone in cementing that relationship," he said.
"These grounds have provided a safe first port of call for thousands of emigrants over the past century and we hope that legacy continues into the future.
"Our sponsorship recognises the central role of the GAA in the Irish emigrant community in London and in the UK.
"Irish TV connects Irish communities across the globe with home and the GAA plays a pivotal role in reaching out to the diaspora."
Sunday Indo Sport