Lidl to invest €1.5m in Ladies Gaelic Football in 2016
One of the most significant sponsorship deals in the history of of women's sport in Ireland has been announced.
Lidl will become the Official Retail Partner to the Ladies Gaelic Football Association and title sponsors of the Lidl Ladies National Football Leagues in a deal which will see them invest €1.5m in the first year of a three-year deal.
The deal will also see them become title sponsors for the Lidl Post Primary Schools Competitions, the Lidl Gaelic4Mothers & Others programme as well as offering supporting during the Championship.
Speaking at the official announcement of the partnership between the Ladies Gaelic Football Association and Lidl, LGFA president Marie Hickey said: "This is a great day for the Ladies Gaelic Football Association, we have shown continuous growth year on year and this is what has attracted such a prestigious sponsor as Lidl.
"They have immediately shown their commitment to our sport through their impressive and eye catching advertising campaign and their financial investment in the sport will have a huge effect on the game throughout the country.
"With a partner like Lidl we know that we can continue to develop the sport and continue with the impressive growth that the game has experienced over the past decade. This will be an exciting three years for all associated with Ladies Gaelic Football."
Speaking on behalf of Lidl, Managing Director John Paul Scally said: "We launched our sponsorship with the Ladies Gaelic Football Association in a blaze of publicity last week. Now for us the real work starts - we are committing at least €1.5million in year one to support the game, not just at county level but right down to the grassroots in schools and local clubs.
"As a retailer who is deeply rooted in communities all over Ireland, our first engagement with our customers will be around a kit competition for schools.
"As a brand we identify with the association’s ambition and drive and we are looking forward to building a fantastic working relationship with everyone involved in Ladies Gaelic Football and being the biggest supporter of women’s sport in Ireland."
Lidl will launch an advertising campaign to help promote the sport which includes online advertising, print media advertising and a very strong television campaign that will all be rolled out in the coming weeks.