Joe Brolly has admitted he is still "cringing" over comments he made about RTE presenter Marty Morrissey live on air last weekend.
Brolly has come under fire this week from RTE Head of Sport Ryle Nugent after he said that Cavan football "is as ugly as Marty Morrissey" live on air last Sunday.
While the comments were in jest, Brolly issued an apology shortly afterwards and in his column in today's Gaelic Life, he reiterated his regret.
“Myself and Tomas O’Se had been having a laugh with stewards and supporters outside just before we went on air. All jokes and craic," writes Brolly.
"Tomas texted me on the Monday morning to say ‘Had a great laugh yesterday Joe. If every day’s work was like that I’d live ‘til 100.’
“Problem is that when we went on air a few minutes later, it wasn’t the Oliver Callan Show, but the Sunday Game.
“Marty Morrissey is a decent, good humoured man. When I apologised to him he was quick to accept it. But there is no doubt he was hurt. It was a very poor thing to say and I am still cringing about it as I write this.”
Brolly attempted to retract the comment at half-time last week, claiming: "What I said about Marty Morrissey was said in a spirit of affection."
However, RTÉ failed to see the humour in Brolly's jibe describing it as "ill-conceived".
Head of RTÉ Sport, Ryle Nugent, stated earlier this week that "similar comments" would "not be tolerated" in the future.
"Joe is acutely aware that his ill-conceived attempt at humour was both inappropriate and extremely hurtful and had no place in any broadcast," Nugent said.
"Joe is fully cognisant of the fact that similar comments in any future broadcast cannot and will not be tolerated."
He added that Brolly had offered a heart-felt apology to Morrissey which he had "graciously accepted".
It is not the first time Brolly's attempted jokes have landed him in hot water. Last year, he was forced to apologise after describing Sky Sports presenter Rachel Wyse as a "Baywatch babe".
On Sunday, Joe Brolly's newspaper column ran on the thorny topic of sledging, this season's new issue that has in fact been bubbling under for many years and subject to a previously cast-iron code of silence.