It's Innovate Wexford Park as Model sell naming rights to local firm
Wexford Park has become the latest GAA stadium to be signed up for naming rights.
Innovate, a technology company with strong Wexford connections, has struck a four-year deal with the Wexford County Board to be the title sponsor for the famous ground.
It brings to five the number of county grounds whose naming rights have been sold as part of the on-going drive to raise additional funds in difficult economic times.
Innovate deal with customer services and related technology and are 100pc Irish-owned.
Wexford chairman Diarmuid Devereux said that selling the naming rights for Wexford Park made sound commercial sense and was all the more attractive because it involved a local company which had close links with the GAA.
"We see this as a perfect link-up. There are plenty of ways that we can complement each other and we will work to achieve that," he said.
"Innovate Wexford Park will be only part of it. We have a number of plans in mind which will be of mutual benefit."
Wexford Park joins Breffni Park (Kingspan), MacHale Park (Elverys), Pearse Park (Glennon Brothers) and Dr Cullen Park (Netwatch) as county grounds for which naming rights have been sold.
It's part of a growing trend where cash-strapped boards cash in on their county ground's name, similar to what has been happening across various sports around for many years.
And while Wexford Park's location doesn't offer much opportunity as a neutral venue, more Leinster counties are now entering home and away arrangements for championship games.
The fact that two new deals (Innovate and Netwatch) have been announced in the space of a month could lead to a surge of activity across other counties before the end of the year.
It's understood that some county boards are already well-advanced in negotiations.