Tipperary GAA has turned to a high-powered committee of prominent business, sports and public relations figures to ramp up their commercial and fundraising capacity to support their flagship inter-county hurling team.
Following on from a sponsorship agreement with consultants Teneo that ties in with Liam Sheedy's three-year term as Tipperary hurling manager, a ten-person commercial board, headed by Teneo chairman and chief executive Declan Kelly, will explore new fundraising avenues for the "strategic development" of the team. Kelly and Sheedy are both natives of Portroe.
Former Irish soccer international Niall Quinn and former Irish rugby international Alan Quinlan are among the committee members who will also be joined by Louis Fitzgerald, owner of the Louis Fitzgerald group, General Manager of AIG Ireland Declan O'Rourke, AIB head of corporate banking Simon Scroope and Mick O'Keeffe, Michael Madden and Brendan Murphy, who all have executive roles in Teneo. John Tierney, chairman of the corporate sub-committee of the Tipperary Supporters' Club, is also involved.
Tipperary are among the biggest spenders on inter-county team preparation with an outlay of €1,153,282 in 2018, a rise of around €83,000 on 2017 despite exiting their senior football and hurling championships in June.
Commercially, they are also among the biggest generators. In 2017, their commercial revenue was €568,280, behind only Dublin with €1.46m and Cork on €708,000. Their 2017 fundraising figures were €121,538.
Among their first ventures will be a gala dinner in Dublin's Mansion House in April to honour the eight living captains from their 27 All-Ireland hurling successes.
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