Sunday 23 September 2018

Galway cash in with new €2m deal as they join big guns in commercial league

Sponsor Supermac's extend agreement for five more years to reflect inter-county progression

Supermac's are understood to have agreed to pay €300,000 per year, up from €220,000 in the previous deal, with add-ons and bonuses potentially taking it up to €400,000 per year until 2022.
Supermac's are understood to have agreed to pay €300,000 per year, up from €220,000 in the previous deal, with add-ons and bonuses potentially taking it up to €400,000 per year until 2022.
Colm Keys

Colm Keys

The rising tide of Galway GAA has been reflected in a five-year extension of their sponsorship arrangement with fast-food giant Supermac's which could be worth up to €2m to the county over that period.

The deal pushes Galway into the slipstream of Cork and Dublin who have the most lucrative sponsorship deals in the inter-county game.

Only last week Dublin and AIG confirmed a five-year extension of their sponsorship, taking them to 2023. The original deal, which concludes this year, was worth in the region of €4m to Dublin, €800,000 per year.

Last year, the Galway hurlers swept the boards with league, provincial and All-Ireland titles while the footballers have been progressive in the last 18 months, culminating in a league final appearance and a third championship win over Mayo in successive years.

Those successes, along with All-Ireland minor hurling success in 2017, have helped to yield an improved deal for Galway who have their own financial troubles after losing significant money on land purchased for a planned centre of excellence outside Athenry.

The land has been put up for sale with a guide price of €750,000, much lower than what it was purchased for.

Supermac's are understood to have agreed to pay €300,000 per year, up from €220,000 in the previous deal, with add-ons and bonuses potentially taking it up to €400,000 per year until 2022.

The company is celebrating its 40th year in business having starting sponsorship of the Galway hurling team 27 years ago.

Irish Independent

Sport Newsletter

The best sport action straight to your inbox every morning.

Editor's Choice

Also in Sport