Martin Breheny: Silence is golden in the midst of ego-driven din
It's hard to decide which has become the more tedious: some 'Sunday Game' pundits trying - and sadly succeeding with spectacular success - to make themselves the story after games or the GAA reacting to it.
Frankly, neither position is adding very much to the store of human knowledge.
Media work is becoming increasingly lucrative for former players and managers but it's still a relatively small market, so competition is fierce, especially on TV and radio. You might expect that would lead to a rise in standards, with better informed and more intelligent insights becoming the norm, but you would be wrong.
Instead, the trick among the more egotistical wing in the broadcast media is to be contrived and controversial, re-heating rehearsed rubbish in the hope that it will attract attention and, to coin one of the shallowest phrases of our time, "send Twitter into meltdown".
If it elicits a response from the GAA - as it did from president Aogán ó Fearghail and referees' chief Seán Walsh this week - then it's jackpot time, since it further raises profiles.
Quite why the GAA responds is a mystery, since it merely oils the self-publicity wheels of others. Surely, it would make more sense to wait for the privacy of contract negotiation meetings where tough talking actually means something?