Wednesday 26 June 2019

GAA president John Horan defends hike in ticket prices

In attendance at the launch of the Allianz Hurling Leagues were from left, Paddy Deegan of Kilkenny, Peter Kilcullen, Chief Customer Officer, Allianz Ireland, Uachtaráin Cumann Lúthchleas Gael John Horan, Sean McGrath, CEO, Allianz Ireland, and Bill Cooper of Cork, with the Allianz Hurling League Division 1 trophy. Photo by Brendan Moran/Sportsfile
In attendance at the launch of the Allianz Hurling Leagues were from left, Paddy Deegan of Kilkenny, Peter Kilcullen, Chief Customer Officer, Allianz Ireland, Uachtaráin Cumann Lúthchleas Gael John Horan, Sean McGrath, CEO, Allianz Ireland, and Bill Cooper of Cork, with the Allianz Hurling League Division 1 trophy. Photo by Brendan Moran/Sportsfile
Colm Keys

Colm Keys

GAA president John Horan has accepted there is risk involved in the GAA's first ticket price hike approved at Central Council over the weekend.

Horan said that when the usual deductions for ground rental, insurance, the injury fund, stewarding and contribution to less successful counties are taken away, clubs will benefit by €500,000 per year.

Speaking at the launch of the Allianz Hurling League, Horan acknowledged the move could impact on attendances.

"Anyone running a business and having a product when you go for a price increase, you'll always have to take it on board that there's the law of diminishing returns, that if you up the price, you may diminish your sales," he said.

"At Congress last year I did say that we would do more for the clubs. I'd like to follow through on that and we've increased the club funding and development areas this year by €500,000, it's going up by another €500,000 next year so, in the space of two years, it'll have gone up by 50% or €1m. I think it's key at this time when the economy has lifted and clubs probably will take on development projects that we're there to be seen to support them."

Horan said supporting overseas units was another factor in the decision.

"If you go overseas you realise they don't have sponsorship for their actual functioning as a board. They don't have revenue streams for their games but yet they have high administration costs and they cover probably larger geographical areas than here so we felt we had to help our international partners out as well."

The 'on the day' admission to Allianz League games in the top two divisions in hurling and football will increase by 33 per cent, up from the 'on the day' admission to Allianz League games in the top two divisions in hurling and football will increase by 33 per cent, up from €15 to €20. Horan said it was case of 'rounding up' to make entry at the gate more straightforward.

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"It was a conscious decision that if you were going to make one increase you might as well do it all in one and, look, we know that there's a stretch on counties in terms of finances and whatever so rather than be piecemeal and put prices increases in over periods of times, you have to be sensible in terms of change and matches and turnover."

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