Monday 14 October 2019

Dublin smash records for revenue and inter-county team costs

Colm Keys

Colm Keys

The cost of preparing Dublin's inter-county teams for 2011 came in at €1.75m, their annual convention heard last night.

The figure is the largest ever audited for team administration by a county board, surpassing the €1.5m amassed by Cork in 2010.

Given the involvement of Dublin teams in the latter stages of so many competitions, the figure is no surprise and includes the cost of over €400,000 for team holidays in the financial year.

The much-heralded Spring Series, which involved Dublin taking their league matches to Croke Park in a series of attractive double bills, did not realise much profit -- due to €100,000 spent on marketing and a €95,000 bill for luring acts like Jedward for the pre-match entertainment.

The figure represents over half of Dublin's entire 2011 expenditure of €3,333,233 and while it will be considered money well spent with the success achieved, it does reflect the challenge county boards face in keeping team costs under control.

Dublin's overall revenues for the year were €3.425m, an €800,000 rise on 2010. The biggest jump was in commercial revenue with over €1m generated for the first time, another milestone for a county board. Sponsorship, chiefly from a performance-related deal with Vodafone, was worth a colossal €1,039,975 for Dublin in 2011, a significant spike on the €714,047 in 2010.


A further €155,000 was yielded from national sponsorships from the championships and leagues.

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The figures show Dublin GAA's finances in a healthy place with a surplus of €92,594 for the year. Over a seven-year period from 2004, Dublin chief executive John Costello reported that profits were a cumulative €2.48m.

Meanwhile, Dublin chairman Andy Kettle, who was returned for a second year unopposed, has reminded clubs that they have "a duty of responsibility when it comes to breaches of discipline".

Kettle suggested that covering up any breaches of discipline "does no one any favours in the long run".

He took time to praise the conduct of the Dublin inter-county players' behaviour on and off the field in 2011.

There was a strong warning from Kilmacud Crokes delegate Tom Rock on fixture scheduling in the capital, which he suggested was close to a crisis.

Rock warned that without sufficient games programmes from May through to September "very prominent players who have played minor and U-21 will give up the game".

"If we don't tackle that, in 10 years' time we won't be looking at these cups up here," he said.

Kettle was appointed as Dublin's Central Council delegate.

Irish Independent

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