GAA and GPA seal joint sponsor deal
The three-year deal between the Gaelic Players' Association and the GAA with professional services providers PwC could be the start of a new and lucrative partnership vehicle.
GAA and GPA sources are confident that more sponsors can be attracted through their year-old partnership, like that agreed with PwC yesterday.
It is PwC's first GAA sponsorship and they have pledged to work in many areas with the GAA and GPA, especially the player development schemes.
"We'll continue to look at the companies that are out there, the quality of the brand, how it fits with us as an association. PwC are a quality organisation and it fits very well, the excellence that they have, with what we want to achieve," said GAA president Christy Cooney yesterday.
"We'll work things through once we have the agreement in place and recognise specific sponsorships of specific events, how we'll support them and how they'll support us."
PR company Platinum One were involved in arranging the deal while Dermot Reilly, a former Kildare footballer who was involved in a previous attempt to set up a players movement at the beginning of the 1980s, is a PwC partner.
The GAA and GPA conducted their first annual review of the protocol agreed between them 12 months ago and GPA chairman Donal Og Cusack said both associations have come a long way in creating a mutual respect.
"One thing I would say is that the GAA and GPA should never get to a stage where they have exactly the same views on things," said Cusack.
"I believe it's healthy that there is a certain amount of tension between an organisation and its players. I know that the association understands that also in terms of today and in terms of how the relationship is developing."