Wednesday 25 April 2018

Etihad look to extend sponsorship

Colm Keys

Colm Keys

Etihad Airways, one of the GAA's three partnership sponsors, are in negotiations to extend their arrangement by another year.

Suggestions that they had withdrawn from the hurling championship after three years were rebuffed yesterday, with confirmation that they had begun negotiations to extend their involvement.

"Negotiations are ongoing," an Etihad Airways spokesperson said, while GAA commercial director Dermot Power said he was surprised by suggestions of a withdrawal.

Etihad Airways have a number of high-profile sponsorships in this part of the world, including Manchester City and Harlequins rugby team.

They were a surprise inclusion in 2008 when the GAA opted to introduce a sponsorship partnership model for their main football and hurling championships.

They initially signed up for two years but extended that for a further 12 months last year.

Guinness have been the long-term hurling sponsors, dating back to 1995, and have been involved as one of the trio of sponsors since 2008.

There is a vacancy in the football championship portfolio following the withdrawal of Vodafone, who are sponsors of Dublin GAA. A number of companies are understood to be in the frame for that.

Irish Independent

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