France are leading the way in women's sport coverage with it's '24 hours of women's sport' TV initiative.
The initiative is supported by most of the major media distributors across the country and aims to 'better represent' women in sports on television, across a number of media channels.
All participants in the programme have agreed to place women's sport at the forefront of their news broadcasting in an effort to actively increase the percentage of women's sport coverage. Currently, only 15% of all sport coverage is dedicated to women's sport.
“It’s about bringing together all the media and inviting them to broadcast more women’s sport,” the French secretary of state for women’s rights told RFI. “It’s also to remind sporting federations that the law of August 4th imposes gender parity within their federations.”
Pascale Boistard, the French secretary of state for women’s rights, is also calling on advertisers to sponsor broadcasts of women's sports.
“If you want to do sport at a very high level, you can, just look at all these great sports women. But if you want to know about these great examples then they have to get airtime,” said Boistard. “It’s up to the media to broadcast, but not exclusively.”