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France pushes for more coverage of women's sports

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Stephanie Roche

Stephanie Roche

?INPHO/Billy Stickland

Katie Taylor, 2014 AIBA Elite Women's World Boxing Champion, who was presented with the Sports star of the year award during the Croke Park Hotel / Irish Independent Sportstar of the Year Luncheon 2014.

Katie Taylor, 2014 AIBA Elite Women's World Boxing Champion, who was presented with the Sports star of the year award during the Croke Park Hotel / Irish Independent Sportstar of the Year Luncheon 2014.

SPORTSFILE

Maria Sharapova

Maria Sharapova

REUTERS

Kelly Massey (R) reacts after winning the Women's 400m Final with Emily Diamond (L) during day three of the Sainsbury's British Championships at Birmingham Alexander Stadium in Birmingham, England

Kelly Massey (R) reacts after winning the Women's 400m Final with Emily Diamond (L) during day three of the Sainsbury's British Championships at Birmingham Alexander Stadium in Birmingham, England

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Meg Parkinson, Leinster, is pulled by the hair while being tackled by Leah Barbour, Munster, a tackle for which Barbour received a yellow card

Meg Parkinson, Leinster, is pulled by the hair while being tackled by Leah Barbour, Munster, a tackle for which Barbour received a yellow card

SPORTSFILE

Joanna McGilchrist of England, is tackled by Claire Molloy, left, and Paula Fitzpatrick, Ireland.

Joanna McGilchrist of England, is tackled by Claire Molloy, left, and Paula Fitzpatrick, Ireland.

SPORTSFILE

A tearful Lynne Cantwell, Ireland, after the game. 2014 Women's Rugby World Cup semi-final, Ireland v England, Stade Jean Bouin, Paris, France. Picture credit: Brendan Moran / SPORTSFILE

A tearful Lynne Cantwell, Ireland, after the game. 2014 Women's Rugby World Cup semi-final, Ireland v England, Stade Jean Bouin, Paris, France. Picture credit: Brendan Moran / SPORTSFILE

SPORTSFILE

Ashleigh Baxter, Ailis Egan and Vicky McGinn celebrate their historic win over New Zealand

Ashleigh Baxter, Ailis Egan and Vicky McGinn celebrate their historic win over New Zealand

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Golden girls: Switzerland’s Dominique Gisin and Slovenia’s Tina Maze

Golden girls: Switzerland’s Dominique Gisin and Slovenia’s Tina Maze

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Emily Scarratt is the Rugby Union Writers' Club personality of the year

Emily Scarratt is the Rugby Union Writers' Club personality of the year

Kate Hansen of the U.S. reacts after completing the final run in the women's singles luge event at the 2014 Sochi Winter Olympics

Kate Hansen of the U.S. reacts after completing the final run in the women's singles luge event at the 2014 Sochi Winter Olympics

REUTERS

Serena Williams poses with the US Open tropy in New York's Central Park after winning the women's final match against Victoria Azarenka of Belarus - a victory that takes her career Grand Slam title total to 17

Serena Williams poses with the US Open tropy in New York's Central Park after winning the women's final match against Victoria Azarenka of Belarus - a victory that takes her career Grand Slam title total to 17

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Maria Sharapova of Russia slips during her women's singles tennis match against Michelle Larcher De Brito of Portugal at the Wimbledon Tennis Championships, in London June 26, 2013.       REUTERS/Stefan Wermuth (BRITAIN  - Tags: SPORT TENNIS TPX IMAGES OF THE DAY)

Maria Sharapova of Russia slips during her women's singles tennis match against Michelle Larcher De Brito of Portugal at the Wimbledon Tennis Championships, in London June 26, 2013. REUTERS/Stefan Wermuth (BRITAIN - Tags: SPORT TENNIS TPX IMAGES OF THE DAY)

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Eugenie Bouchard celebrates after booking a semi-final date with Maria Sharapova at Roland Garros. Getty Images

Eugenie Bouchard celebrates after booking a semi-final date with Maria Sharapova at Roland Garros. Getty Images

Getty Images

Serena Williams squats on the court during her women's singles match against Ana Ivanovic

Serena Williams squats on the court during her women's singles match against Ana Ivanovic

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 Referee Maggie Farrelly sporting the ref-cam

Referee Maggie Farrelly sporting the ref-cam

SPORTSFILE

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Stephanie Roche

France are leading the way in women's sport coverage with it's '24 hours of women's sport' TV initiative.

The initiative is supported by most of the major media distributors across the country and aims to 'better represent' women in sports on television, across a number of media channels.

All participants in the programme have agreed to place women's sport at the forefront of their news broadcasting in an effort to actively increase the percentage of women's sport coverage. Currently, only 15% of all sport coverage is dedicated to women's sport.

“It’s about bringing together all the media and inviting them to broadcast more women’s sport,” the French secretary of state for women’s rights told RFI. “It’s also to remind sporting federations that the law of August 4th imposes gender parity within their federations.”

Pascale Boistard, the French secretary of state for women’s rights, is also calling on advertisers to sponsor broadcasts of women's sports.

“If you want to do sport at a very high level, you can, just look at all these great sports women. But if you want to know about these great examples then they have to get airtime,” said Boistard. “It’s up to the media to broadcast, but not exclusively.”

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