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Saturday 24 February 2018

Cycle Ireland launches new APP featuring 100 scenic bike routes

It is one of the country's fastest growing pastimes and now bike users have the perfect interactive resource to pursue their hobby.

Cycle Ireland, the website that provides online route guides for cyclists of all ages and abilities, today announces the launch of its new smart phone App that makes exploring Ireland by bike quicker and easier.

The Cycle Ireland App features 100 of the most scenic routes in the country passing many of Ireland’s top attractions and covering 6,800 kilometres. Photos, videos and route descriptions can be viewed on the Cycleireland.ie website and on the App.

The App also provides an opportunity to exploit Ireland’s massive untapped potential as a cycling destination.

Bord Fáilte is actively targeting a potential market of 20 million cycle tourists and it is estimated that approximately 170,000 cycling enthusiasts and tourists will visit Ireland’s countryside this year. The Cycle Ireland App will help these cycle tourists to explore Ireland's countryside. 

James Harrington, creator of the Cycle Ireland App sees a huge opportunity ahead for Irish tourism: "The popularity of cycling is exploding in Ireland.

"Visitors who cycle here spend €200 million per annum mainly in rural areas. The Giro d'Italia Big Start in May will showcase our countryside to millions of cycling fans across Europe.

"Our huge network of back roads is a superb cycling resource but is under-utilised as they can be difficult to find and navigate. We need to get the message out to the key markets of the UK, Germany, France and the Netherlands, online and on mobile, just what is available to cyclists here.

"We want to create millions of memorable cycling trips with the Cycle Ireland App.”

"The App is free to try with 4 routes. The full version helps users to enjoy weeks of great riding all across the four provinces for the price of a sandwich. If it's used once it pays for itself and the other 99 routes are a bonus.

"Offering unique content is a big part of the App. It's perfect for casual cyclists as it does not require a handlebar mount - you carry the App in your pocket and check it occasionally so battery life should never be a problem. There are no barriers to going out and having a great trip. The popularity of cycling is exploding in this country. Exploring Ireland by bike has just gotten easier."

Here's a video to show you how the APP works:

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