Thursday 26 April 2018

Alex Ferguson reveals blueprint for managing United

Former Manchester United manager Alex Ferguson
Former Manchester United manager Alex Ferguson

Mark Ogden

Alex Ferguson’s method for managing Manchester United has been laid bare in a revealing step-by-step guide to success at Old Trafford which has been published in the latest edition of the Harvard Business Review.

And the tips to succeed are likely to be studied scrupulously by new Manchester United manager David Moyes, with Ferguson talking of the need to take risks, delegate and, most importantly, ensure that no player ever becomes more powerful than the manager.

With Moyes having recently won his battle to keep Wayne Rooney at Old Trafford, Ferguson’s comments – given to Harvard over a year ago – on handling big players make fascinating reading in the light of the England forward’s summer-long stand-off with the club.

Ferguson, who retired as United manager at the end of last season following more than 26 years at the helm, delivered a lecture to students at the world-renowned Ivy League university last year, enabling Harvard Business School professor Anita Elberse to study the Scot closely and develop a case study on the 71-year-old’s methods.

Elberse and Ferguson have collaborated on an analysis of his approach to management and the results read like a dossier of do’s and don’t’s for any manager aiming to be a success – both at United and elsewhere.

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