THE READY BUSINESS PODCAST: ‘Why not transform a medical device that has looked the same for 100 years into a piece of fashion and self-expression?’
On this week's show, Ailbhe Keane of Izzy Wheels, talks about how her sister's spina bifida led to the creation of their company that combines disability and fashion and got them a spot on the prestigious Forbes 30 Under 30 list.
"My sister, Izzy, was always a stylish person but people would notice her wheelchair first and it didn’t reflect who she was. The wheels were a blank canvas just waiting for something to be done with. I thought, why not transform a medical device that has looked the same for one hundred years into a piece of fashion and self-expression?"
Izzy Wheels became an overnight success when they were featured on an Insider Art online video which garnered 15 million views in a week and they are now in thirty countries with 80% of their sales coming from the US.
Ailbhe explains, “Our tagline is, ‘If you can’t stand up, stand out’ and Izzy celebrates being different and standing out for the right reasons.”
Creating stylish wheel covers for wheelchairs is only the beginning for this ambitious duo with future plans to develop a fashion brand for wheelchair users.
You can check out the full Ready Business Podcast series here.