Thursday 27 June 2019

A high-paced design business in a quiet rural setting

Penhouse Headquarters
Penhouse Headquarters

Sasha Kinch

Penhouse proves you don't have to be city-based to keep up with demanding deadlines.

Vodafone Ireland recently commissioned an extensive piece of Amarach research to understand the impact of a Gigabit Society on Ireland.

The Gigabit Society is one where citizens and businesses benefit from widespread connectivity of 1 Gigabit per second and beyond delivered by robust, reliable and future-proof fixed and mobile technologies. The benefits such connectivity can bring to rural and isolated areas are almost incalculable.

It will allow students to study from home; facilitate increased home-working; enable older people to continue living in their homes thanks to e-security and e-health technologies; make farms more efficient and profitable; open up new markets for SMEs in rural areas; and create job opportunities that will allow people remain at home rather than move to cities or abroad in the search for work.

There is a tendency to report on rural Ireland with a focus on problems and on the past. This report takes a different approach: it is about opportunities and the future. What also makes this report different is that it looks at the future through the eyes of the people living in rural Ireland and those running businesses there. So rather than experts telling us what future rural Ireland will get, we asked people in rural Ireland themselves to tell us about the future they want.

An example of a business thriving in a rural area, and needing high-speed connectivity is Penhouse.

Penhouse are a graphic design company which was set up by Gillian Reidy. The design logos, websites, brochures, packaging, anything someone needs to brand and market their business. Established in 1996, Penhouse is now located on a farm in rural Laois, near Stradbally.

The nature of a design business with strict deadlines and often a lot of pressure means Penhouse needs continued connectivity. Connection speed has been essential, and Gillian boasts that her company, in the rural location, often have a higher connection speed compared to her clients. In years gone by, work had to be couriered, but now Penhouse has lightning speed connection, allowing them to deliver a stellar service to their customers.

Watch Gillian talk about running a rural business successfully.

A quote from the Commission for the Economic Development of Rural Areas encourages entrepreneurs such as Gillian: “Rural Ireland has significant potential; the commitment shown, from communities of engaged citizens to individual entrepreneurs, to supporting the development of Ireland’s rural areas demonstrates a belief in their future viability, and is inspirational in its energy.”

Download the full  Connected Futures report here.

Sponsored by: Vodafone

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