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Startup diary: For every €1 you spend in marketing, make €2 in revenue

Our podcast is now live. (A search for voxgig on iTunes will bring it up.) It is, as with most things we do, a soft launch. There's only one episode just yet. Our general strategy for getting things done is accept embarrassment with version 1, and then iterate our way out of mortification. It might be a little painful at the start, but it helps us avoid wasting resources - it's easy to be wrong about what you think people want.

  • Published on Nov 01 2018

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