Startup diary: The art of creating market positioning for your brand
Last week I wrote about our market positioning. This is the critical thinking that has to go into your business model and marketing strategy for it all to be effective. We're not talking about 'Mad Men'-style advertising campaigns. Our business is helping people get their work, running and speaking at events, done more efficiently. Like most business tools, our customers are very discerning because there's a lot at stake - people's careers.
- Published on Jun 13 2019