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Tuesday 17 September 2019

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AdLib: Can't beat feeling for agency success

The essence of great advertising comes from inspiration and what stimulates someone to do create something really special is empathy and emotional intelligence. A creative director or copywriter with no empathy is like a tightrope walker with no balance or a journalist who lacks curiosity. Ogilvy creative director and Kinsale Sharks festival judge Mike Mesbur says empathy is confused with sympathy, but the two emotions are worlds apart.

  • Published on Jul 20 2017

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