AdLib: Can't beat feeling for agency success
The essence of great advertising comes from inspiration and what stimulates someone to do create something really special is empathy and emotional intelligence. A creative director or copywriter with no empathy is like a tightrope walker with no balance or a journalist who lacks curiosity. Ogilvy creative director and Kinsale Sharks festival judge Mike Mesbur says empathy is confused with sympathy, but the two emotions are worlds apart.
- Published on Jul 20 2017