Tuesday 23 July 2019

PURE gets behind Ireland's first EcoTrail running event

Ian Davis of the PURE Mile Project with Fred Verdier of Wicklow Tourism, Clara Jenkinson and Rene Borg of EcoTrail Wicklow
Ian Davis of the PURE Mile Project with Fred Verdier of Wicklow Tourism, Clara Jenkinson and Rene Borg of EcoTrail Wicklow

On Saturday September 28, County Wicklow will become the 10th European destination to organise an EcoTrail Trail running event.

Starting and finishing at Bray seafront, participants will have the choice of four different trail distances that will take them from the shore of the Irish Sea to the top of the Wicklow Mountains.

Ecotrail Wicklow comes with a very strong eco-responsible ethos and has partnered with the Wicklow/Dublin uplands environmental project, Pure (Protecting Uplands and Rural Environments). Ecotrail is committed to reducing litter, minimise environmental impact and promote public transport and are collaborating with Pure on litter picks and cleanups of all the running routes prior to start day.

The event will include four routes, all staring from Bray Seafront, which will suit both novices and ultra-trail runners. These routes include distances of 18km, 28km, 45km and 80km, with an expected 1,000 runners participating in the event.

Ian Davis, Pure Director, said: 'This is the first time that this prestigious running event will be held in Ireland and Pure are delighted to be working with Wicklow Tourism and the Ecotrail Team. It's extremely important that both participants and spectators see the county of Wicklow, pure and pristine, the way it should be, and this collaboration will ensure that there is no unsightly litter and dumping tarnishing the 'Garden of Ireland'.

Fred Verdier from Wicklow County Tourism believes that partnering with Pure is a 'perfect fit' for the Ecotrail Wicklow and he added that a number of litter picks will the arranged in the coming weeks.

'Embracing the Ecotrail concepts offers a fantastic opportunity to look after our Wicklow trails,' said Mr Verdier. 'We are committed to prepare our routes prior to our event in September, but also maintain our efforts throughout the year.'

The various optional trails will take participants to some of Wicklow's most scenic locations including Bray Head, the Killruddery Estate, Belmont Estate, the Little and Great Sugarloaf, Powerscourt Waterfall, the Wicklow Way, Lough Tay (Guinness Lake) viewing point and all the way to Roundwood and the Vartry Reservoir.

Online registration for the 28km, 45km and 80km races are now open, with registration due to open soon for the 18km event. Further details are available at

Ecotrail was first organised in Paris ten years ago with the objective to connect the city with the outdoors with a stunning finish on the first floor of the Eiffel Tower. The Ecotrail concept has been recreated around various cities in Europe and is now held in Reykjavik, Oslo, Stockholm, Brussels, Geneva, Florence, Madrid and Funchal (Madeira).

Wicklow People