Ireland's first automatic hotel has opened on the Main Street in Bray.
'Firefly' is the cooler little sister to seafront hotel The Martello and boasts self-service check-in technology.
The hotel has 18 rooms and no on-site staff.
Firefly is the latest addition to the family owned group, also responsible for other Bray establishments The Martello, The Harbour Bar, Platform Pizza, Box Burger, Cowfish and Ocean Bar and Grill.
Rates start at €70 per night.