Funding of €1.6m has been allocated, by the EU, to the Celtic Routes project, which aims to encourage tourists to explore areas of Ireland and Wales that are normally seen as 'transit zones'.
Wexford County Council's funding allocation for the project is €286,476. The five other participants are: Pembrokeshire Coast National Park Authority, Carmarthenshire County Council, Ceredigion County Council, Waterford County Council, and Wicklow County Council.
The initiative aims to encourage visitors to spend more time in the six areas, rather than simply passing through them on the way to their final tourist destination. It will endeavour to promote new touring sites to capitalise on the opportunities to boost local economies.
The project will be developed through customer research, trade events and workshops, as well as cross-border visits by businesses in Ireland and Wales to bring together expertise and ideas. The aim is to increase the visitor appeal of the targeted areas, including through the development of new trails linking local culture, heritage and the natural environment.