It was a chance Skype call with a friend which caused Samantha Kelly to act, to compose a tweet which has spurred communities into action right across the nation and beyond.
'I was in a Skype call with Ronan, a friend of mine. He has an underlying illness so I was asking him how he was getting on in light of the coronavirus.
'He said he was self-isolating and finding it really hard. I asked him was there anything I could do to help as it must be very lonely and isolating,' says Samantha from her home in Rosslare Harbour.
Thus the seed was planted for an idea which, at the time of writing, has been seen by more than a quarter of a million people. A dedicated user of social media site Twitter (so much so, that she goes by the name @Tweetinggoddess) Samantha penned a tweet which went as follows:
'So many people are self isolating at the moment. Many have underlying illnesses. So if that is you and you would like help with anything or you are feeling lonely please tweet to me and I will spread the word so you can connect with others in the same situation. #Selfisolation'
The response was, in Samantha's own words, 'crazy'.
'I wasn't expecting it to take off like it did. A journalist contacted me and suggested I do it by county, and it just took off from there. It's gone as far as Scotland and Canada.
'Chris O'Dowd retweeted it, Vicky Phelan replied. I've been on RTÉ and EuroNews discussing it, but all I did is start the thought process it's all the other people who are running with it.'
To see the impact of her initial tweet one need only scroll through Samantha's feed, with people from all over the country reporting for duty, offering to assist those in need.
And within hours the feel-good stories began to emerge; prescriptions collected and delivered for those unable to leave the house, shopping lists relayed over the phone, purchased and delivered at no extra charge, dogs walked and fed, meals cooked and brought over, communities coming together during these difficult times.
'It's just lovely to see what's happened,' says Samantha. 'And it's nice to finally see Twitter being used for good, I'm always telling people it's not all bad on there.'
However, despite her love of social media, Samantha is acutely aware that not everyone has access to the Internet and some people exist on the very margins of society.
In instances like that she has asked that people put notices up in their local shop or post office, in their pub, anywhere it might be seen by someone in the community.
With this in mind, one of the people who saw her tweet has acted accordingly.
'A person in Dublin printed off 2,000 leaflets with details of how people can get help or assistance and delivered them to houses in his neighbourhood,' she says.