Pink may not normally be a colour you'd associate with heavy machinery or with the type of vehicles used to toil at the land.
But MW Hire, which has an office in Drinagh Business Park, chose to buck that trend with their specially painted pink digger.
However, this was not just done for aesthetic purposes. Having joined the rest of the company's fleet, the brightly-coloured digger was available for hire with a portion of the proceeds going to Wexford Hospice Homecare.
This novel idea was the brainchild of owner Matty Walsh, who described it as a 'way of giving something back' to staff at the Hospice.
Beginning in May of last year the digger was made available to customers and, according to Declan Salter, financial controller for MW Hire, it proved very popular.
'As part of the MW Hire Group's ongoing commitment to supporting local communities and worthy causes the company embarked on an initiative to raise funds for County Wexford Hospice Homecare.
'The initiative proved to be well supported by customers and MW Hire Group are delighted with the amount raised,' said Declan.
'The attraction for people was that by hiring it they knew some of the proceeds would be going to Wexford Hospice Homecare.'
However, now that the year-long initiative has come to a end, the pink digger will be restored to its original state, no longer the most flamboyant member of MW Hire's fleet.
'The digger will continue to be used,' said Declan, 'but it will return to its original colour now.'