PIERCE TURNER knows there is no point in mimicking the methods of a conventional music industry in the year 2012.
So the Wexford man (pictured) turned to crowd funding site Pledgemusic to raise the cash to make his new album.
It took several months of hard work to raise the budget and two years of travelling up and down from Wexford to Greystones and over to New York to finish the recording. So Pierce now feels there is no reason why the release can't take that amount of time also.
A limited edition of the album 'Songs foR a VeRRy Small ORchestRa' is now available at the live performances and at select record shops. But the CD is actually not officially released yet. It's all part of slowing down the ingestion of the music, according to the singer. And to further amplify this point the Dublin Institute of Technology has gotten on board by having a group of senior students do a work of art to accompany each song on the album.
For the official release in early September a live performance of the album will be accompanied by projected matching images of the DIT's students' work in tandem with each song. Prints of the work will also be available for purchase.
One of the students, Mario Quintana, has designed the album cover and has also created a two-minute animated film from the cover art. It was shown for the first time when Pierce performed at the Eigse festival in Carlow this summer.
It will be shown again at a few more live summer dates: in Whelans, Dublin, this Saturday, July 21, and back home in Wexford at Greenacres Art Gallery on July 27. All this would be pointless if it wasn't for the quality of the new Pierce Turner album. Many people say that it is his best. It's certainly one of his most hands-on: instead of having other people write the string arrangements, Pierce wrote them himself.
It is seven years since the acclaimed Wexford star released his last album ' The Boy To Be With' so these are finely honed songs fermented with time into rich and complex tunes.
At live shows, Pierce has been performing the first six songs from the album in a row and the response has been positive and powerful. And more of the same can be expected at Whelans and Greenacres in coming days.
Tickets for the Wexford show are now available from Whites for Music on South Main Street (053 9122067) and from Greenacres (053 9122975).