Healthy living is where it's at and the more trendy the better.
'Eat clean' is the advice of many a healthy living guru, blogger but what exactly does this mean? Your kitchen is nothing without a jar of coconut oil, almond milk and a dozen avocados and butter and cow's milk are the devil - apparently.
In general, the advice is that the less processed food we eat, the more thankful our bodies and minds will be. In theory, this makes a lot of sense. Years ago Irish people didn't arrive home from the supermarket with a recycling bin worth of packaging. They made meals from scratch and knew exactly what they were eating.
No, our grandparents and great grandparents weren't following the latest food blog, they were just living the way people lived at that time. We are surrounded by choice these days so it goes without saying that we aren't always going to make the best one when it comes to food.
Many of us reach for the easy option after a long working day or cave in to the demands of our children for a 'treat' but on the whole if we eat a balanced and healthy diet we won't go far wrong.
What is of major concern is the sheer marketing power of some of the healthy living/eating advocates out there who are influencing hoards of followers who aspire to live a healthier life.
How credible are they and what qualifies them to advocate any form of diet or health regime without a professional qualification? While the vast majority of these advocates are simply sharing their own way of eating, exercising and their lifestyle choices they must be cognisant of the influence they have on their fans.
That is not to say that what many of these writers, bloggers, don't make sense a lot of the time but surely, isn't cutting down on sugar or eating more fruit and vegetables is just common sense?
The case of Australian food blogger Belle Gibson who fraudulently claimed she cured brain cancer with whole foods is case in point.
An extreme case, but for a number of years nonetheless, she convinced many people, including a cook book publisher, of her authenticity. It was all a sham, she never had cancer and her fans were devastated to learn of her deceit.
Healthy means different things to different people and as long as we all do what is right for our bodies, and not those of others, then we won't go too far wrong.