Ordinarily when a business celebrates a momentous occasion, a big birthday or anniversary, it opts for a cake, maybe some bunting, some special offers for its customers.
But when John Roche realised his company, C&R Print, was about to turn 40 he decided to mark the occasion by doing something a little different.
A lifelong supporter of schools and organisations which care for those with special needs, John chose to celebrate 40 years in business by giving a little something back to the community.
'Children and adults with special needs have always been dear to my heart,' explains John. 'I think there's a need to support parents of all children with special needs, there's huge demands on them.'
And so, having identified organisations in Wexford's four largest towns, John wrote four separate cheques for each. He went to St. Senan's Primary School Autistic Unit in Enniscorthy, to the ASD Unit at Gorey Educate Together, to CUMAS in New Ross, and to the Collective Sensory Group in Wexford town, presenting each of them with an undisclosed sum of money.
According to John this gesture was very much in keeping with the ethos of C&R. 'We're a family-run business so people, relationships and family values are extremely important to us.
'We support a number of causes, locally and nationally, including Dogs for The Disabled and St. Patrick's Special School in Enniscorthy. And we gratefully acknowledge the support of our customers over the years, many whose loyalty extends back to the early eighties,' he said.