The challenge for those behind this year's Dip in the Nip, which sees women from Wexford and beyond shed their clothes and take to the seas in aid of the Hope Cancer Support Centre, was to pass the magical €100,000 mark.
After four years of dips they had raised approximately €82,500, and the aim for year five was to hit this significant milestone.
Needless to say, after all the donations had been received, all the buckets had been collected, they not only passed that figure, they did so with plenty to spare.
This year's total of €32,822.43 represents the highest amount raised since the event's inception and brings the total sum to just over €115,000, money which has all gone towards the Hope Centre and has helped to provide support and counselling for those affected by cancer.
Eileen Rowe, who is the chief organiser of the Dip in the Nip, said everyone associated with the event was thrilled with the sum raised and paid tribute to all those who had taken part over the past five years and those who had worked to ensure it was a success every year.