With the clock well and truly ticking on Brexit, business owners and staff from hotels and tourist attractions across the South East gathered at The Riverside Park Hotel in Enniscorthy last week for a special workshop designed and facilitated by Fáilte Ireland.
With just 92 days until Britain is supposed to leave the EU, Fáilte Ireland invited participants to learn tactics and sales strategies to retain and grow business from Britain and the US, as well as leveraging opportunities in other international markets. This was the latest in a series of workshops aimed at having tourism operators 'Brexit-ready'.
In their latest 'Tourism Barometer' Fáilte Ireland revealed that 64% of Irish businesses are concerned about Brexit. With British tourists accounting for 36% of overseas tourists to Ireland, understandably there are some concerns from those in the industry.
It was the hope of the workshop to allay some of those fears and to help those operating within tourism to boost their performance in the face of the uncertainty around Brexit.
'While it is still difficult to quantify the range and scope of the impact that Brexit will have on the tourism industry, Fáilte Ireland research has shown that it is the number one concern amongst businesses,' said Marion O'Connor, Enterprise and Hospitality Supports, Fáilte Ireland. 'Our key message for all businesses is to 'prepare and diversify' and Fáilte Ireland's Enterprise and Hospitality Development Unit works closely with tourism businesses to support the development of a world class industry in the face of challenges on the horizon in light of Brexit.'
The Market Diversification and Business Performance includes five workshops, 1-1 mentoring, supports, an online webinar as well as a business website review. Applicants to the programme must complete the Fáilte Ireland Brexit Readiness Check. The programme is fully subsidised by Fáilte Ireland and you can get more details at www.failteireland.ie.