County Wexford is being represented on a Tourism Ireland delegation that has travelled to Australia and New Zealand as part of a targeted sales mission aimed at boosting the tourism industry to Ireland from both markets.
The delegation taking part in the trip, from 11 Irish tourism companies, includes Fiona Delahunty from Monart Destination Spa in Enniscorthy.
The group, representing hoteliers, visitor attractions, and destination management companies, will meet with around 500 Australian and New Zealand tour operators and travel agents as part of the trip schedule.
The delegates will visit key cities including Brisbane, Melbourne, Sydney and Auckland and they will also brief local travel editors and bloggers about Ireland and what it has to offer holidaymakers.
They will outline why the island of Ireland is such a great choice for holidaymakers from 'Down Under'.
Following a busy schedule, the delegates programme of activities will also include workshops, presentations, sales calls and a number of networking events all aimed at increasing links between the two countries and here.
There has been good growth across Ireland in terms of visitor numbers from Australia and New Zealand recently with a record number (228,000) visiting here last year.
Speaking about the sales mission the Chief Executive Officer of Tourism Ireland, Niall Gibbons, said Australia and New Zealand hold great potential for Ireland in terms of tourism.
'Our sales mission is a key element of our programme of activity in Australia and New Zealand as we kick-start our promotional effort for the 2019 season.'
Mr Gibbons said a number of key themes will be highlighted in each city including Ireland's Ancient East, the Causeway Coastal Route and the Wild Atlantic Way.
'The sales mission gives our tourism partners from Ireland a really good platform to inform and influence the travel professionals they meet about what the island of Ireland has to offer,' said Mr Gibbons.
He also highlighted its significance 'Importantly, [it will] encourage them to include the destination in their future brochures and programmes,' he added.