The Norman story in New Ross and the Hook Peninsula is set to be brought to life through Fáilte Ireland's long-term 'Castles and Conquests' tourism plan for Ireland's Ancient East.
This is what attendees heard at a workshop held in the Brandon House Hotel in New Ross. With a rich Norman heritage, the New Ross and Hook Peninsula area is identified as having the potential to evolve as a strong cluster of attractions that can draw international visitors.
Local tourism businesses from New Ross and the Hook Peninsula attended the think-in workshop in The Brandon House Hotel to consult on developing the Norman story in the area to connect experiences which will drive increased visitors to this part of Ireland's Ancient East.
This work will feed into the Castles and Conquests tourism plan, which local tourism businesses and stakeholders are working closely on, and will play a key role in extending the season and increasing dwell time in the area.
Castles and Conquests is one of the key Ireland's Ancient East Visitor Experience Development Plans currently under way and has been created to develop brilliant visitor experiences in the region appealing to international markets.