Glanbia CountryLife's Loyalty Scheme has come out tops in the prestigious Irish Loyalty Awards, winning the award for 'Best Customer Experience'.
The company were finalists in the 'Best Retail (non-food) Loyalty Programme of the Year' category, as well as the 'Best Customer Experience' section. The black-tie, gala awards ceremony took place on Thursday, March 28 at the prestigious 5 star Intercontinental Hotel in Ballsbridge, Dublin. The judging process was entirely independent of the management of the awards.
For the Best Customer Experience award, Glanbia CountryLife faced stiff competition from Three Ireland, The GAA, Game Stop and The Arboretum. In Wexford, CountryLife has centres in Campile, New Ross and Bunclody.
CountryLife's Marketing Manager, James Byrne, said: 'This award goes to the entire Glanbia CountryLife team in our network of 14 award-winning garden centres. The entire team works tirelessly every single day to meet the evolving needs of our loyal customers and to reward them for putting their trust and faith in us.'
The Glanbia CountryLife loyalty club was founded almost nine years ago. It has been growing rewards for gardening enthusiasts since then through a highly effective, points-based rewards club. 'Members consistently rank the CountryLife loyalty club as one of their favourite loyalty schemes. This national awards programme was judged by experts from industry. Winning it is a huge endorsement of our tireless work to give something back to our customers. We are honoured and privileged recipients. This win will spur us to work even harder to further reward our customers into the future,' Mr Byrne added.
The Irish Loyalty Awards 2019 in association with Visa recognise excellence, innovation and achievement in loyalty for Irish companies who are building lasting and profitable relationships with customers within Ireland across every sector. With more and more loyalty programmes launching, a strong contingent of Irish businesses are now differentiating themselves with outstanding loyalty initiatives. The Irish Loyalty Awards celebrate brands that aspire to create customer loyalty and are finding new ways of driving loyal behaviours that place the customer at the heart of their business model.