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Motoring Extra

CUPRA powers into the future


The exciting new CUPRA range.

The exciting new CUPRA range.

The exciting new CUPRA range.

IN a few short years CUPRA has emerged as one of the most exciting new car brands.

Now it has revealed its future with three new electrified models joining the line-up by 2025.

In four years, the brand has delivered close to 200,000 units while its turnover has grown from €430 million in 2018 to almost €2.2 billion in 2021, far beyond all expectations.

In 2022, CUPRA intends to double its sales, turnover and global network of City Garages.

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By 2025 CUPRA will have entered a new era with three new electrified models – CUPRA Terramar, CUPRA Tavascan and CUPRA UrbanRebel – as well as renewing its current product line-up.

Plug-in hybrid technology has shown that electrification is part of CUPRA’s DNA, and the range of vehicles that benefit from the technology has grown to encapsulate a large part of the brand’s range.

But CUPRA is taking it further.

By 2024, the line-up of plug-in hybrid models will include even more options and will have greater range.

Joining the team is the CUPRA Terramar, a sports SUV that pays homage to Terramar, Sitges, combining bold proportions with striking design.

This new electrified SUV will move the company to the hot spot of the SUV segment, the fastest-growing segment in Europe. It will be produced in Hungary at Audi’s Györ plant.

The CUPRA Terramar will be available with conventional petrol powertrains as well as a new generation of plug-in hybrid powertrains that deliver around 100 kilometres in all-electric mode.

The e-HYBRID range focuses on performance and contemporary sportiness and are part of the bigger journey as CUPRA fulfils its electrification revolution.

‘Terramar,our new sporty hybrid SUV, perfectly combines bold proportions with a long striking bonnet, while the shark nose means breakthrough resistance and the determination to win,’ said Jorge Diez, Design Director at CUPRA.

‘Thinking of how the driver will feel, we provide a unique experience with the latest technology, thanks to the driver oriented interior concept. All in all, a 4.5 metre long SUV, with CUPRA DNA ready to shake one of the most competitive segments.’

The next stage of the journey is the CUPRA Tavascan.

The car encapsulates CUPRA’s electrified vision and will remain faithful to the 2019 concept car. Some design elements were strongly hinted at in the 2021 CUPRA Tavascan Extreme E Concept.

The CUPRA Tavascan doesn’t just capture the vision of contemporary electrification, but it also globalises the brand, taking CUPRA to new markets. It will be launched in 2024.

CUPRA UrbanRebel: challenging conventions and bringing emotions

In 2025, CUPRA will bring the UrbanRebel – its Urban Electric Car – to the market. A vehicle that will take CUPRA far beyond its traditional boundaries.

The marque says the UrbanRebel is driven by emotion, designed, and developed for a more rebellious electric world.

The front-wheel drive Urban Electric Car uses the Volkswagen Group’s MEB Small platform to deliver an emotional, high-performance urban vehicle.

The new models were shown off at an Unstoppable Impulse event in Terramar (Sitges), where international media, institutions, partners, and CUPRA ambassadors such as Ballon d’Or and Best FIFA Award-winning footballer Alexia Putellas joined the event.

Representatives from the Volkswagen Group as well as members of the shareholders families Piëch and Porsche also joined the event.

Polestar 2 E-cars on the way to Hertz

Polestar, the Swedish electric performance car manufacturer, has begun delivering new Polestar 2 electric cars to Hertz as part of the agreement announced in April 2022, under which Polestar will supply the global car rental giant with 65,000 cars over the next five years. The partnership between Polestar and Hertz is one of the largest single orders for electric cars ever made.

The start of deliveries signifies Polestar’s operational capability as a relatively mature brand in a space heavily populated by early-stage start-ups.
Polestar’s long-term plan is to increase annual sales to approximately 290,000 cars by the end of 2025.

This growth is already underway – Polestar has taken over 32,000 customer orders for Polestar 2 since the start of 2022, representing an increase of 290% versus the same period in 2021.

Thomas Ingenlath, CEO of Polestar, said that ‘with over 55,000 Polestar cars already on the road across our 25 live markets there is no doubt that our brand is growing at an incredible pace.’ The Hertz agreement includes forthcoming Polestar models such as the Polestar 3 electric SUV which has its world premiere in October.