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Online workshop on basics of Google Analytics

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The workshop, which will run over two mornings, will look at the fundamentals of Google Analytics.

The workshop, which will run over two mornings, will look at the fundamentals of Google Analytics.

The workshop, which will run over two mornings, will look at the fundamentals of Google Analytics.

wexfordpeople

LOCAL Enterprise Office (LEO) Wexford is hosting a workshop on the topic of Google Analytics this February.

The workshop, which will run online on Tuesday, February 8 and Wednesday, February 9, from 10 a.m. to 12 p.m. on both mornings, is aimed at both business owners and marketing professionals who need to get a better grasp of how to use Google Analytics.

Jennie Frizelle from ADKC Training will deliver the course, covering topics such as understanding how to use the Google Analytics dashboards, the difference between organic and paid traffic to a website, the variation between traffic sources to a website and ways to analyse visitor behaviour.

By the end of the workshop, people should have a better understanding of their audience, website traffic and the type of content that engages people online, according to LEO Wexford.

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The course costs €20 for participants. For more details, see https://www.localenterprise.ie/Wexford.


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