Tuesday 17 September 2019

Danish home brand store is coming

The first Irish JYSK store in Naas.
The first Irish JYSK store in Naas.

Negotiations are said to be underway with a view to Danish home retail brand, JYSK, opening a store in Sligo.

Earlier this year, JYSK announced plans to open 15 Irish stores within two years, but it now has its sights set even higher. JYSK is now aiming to open 40 stores over the next three to five years, with a forecasted turnover of €70 million, creating hundreds of new jobs.

JYSK opened its first store in Naas in April 2019 and in its opening month, the store performed second best out of 1,200 stores across the JYSK Nordic division of the JYSK Group.

With four new stores due to open in the next five months in Sligo, Waterford, Cork and Limerick, JYSK Ireland wants to reach and exceed the initial, '15 store openings in two years', business plan it set when it arrived in Ireland. However, Poul Erik Larsen, Expansion Director at JYSK, has highlighted a number of issues that could hinder the company's growth here, saying: "It has been very difficult, time consuming, and expensive to open new stores in Ireland.

"We have noted that in other parts of Europe we can issue and sign a lease contract within 2-4 weeks, whereas in Ireland, this is taking up to 16 weeks in some cases. "To achieve the volume of stores we want in the Irish market within 2-3 years, we need to secure a steady flow of new locations and that is something we're actively pursuing right now." Over the past four decades, JYSK has expanded to 52 countries, with more than 2,800 stores worldwide employing 23,000 people.The company will host a meet and greet with potential landlords in Dublin on Monday, 16th September with landlords from across the country being invited to come along, meet with the JYSK team and present available properties on the day.

Sligo Champion