Beach clean-up at Enniscrone
Team members from Ballina Beverages took time out of their work schedules last Friday to help clean-up the beach at Enniscrone.
The Ballina Beverages team joined over 150 Coca-Cola employees for the volunteering initiative which saw six beach cleans across the country to help remove marine litter from Ireland's coastline.
The volunteering initiative, took place ahead of next weekend's Big Beach Clean.
Coca-Cola Hellenic Bottling Company (HBC) and the Coca-Cola Company employ 1,600 people in Dublin, Ballina, Wexford, Drogheda, Lisburn, Cork and Tuam, with employees from all locations taking part in six beach cleans.
Some 213 bags and an estimated 1.5 tonnes of litter were removed from the coast over the course of the day thanks to the effort of volunteers.
Coca-Cola's global sustainable strategy, World Without Waste, aims to design more sustainable packaging and collect the equivalent of every bottle and can it sells by 2030.
The strategy also aims to inspire behavioural change in relation to recycling and the responsible disposal of waste.
Matthieu Seguin, General Manager, Coca-Cola Hellenic Bottling Company (HBC) Ireland and Northern Ireland said: "I'm very proud of our colleagues at Ballina Beverages and the over 200 employees from across the Coca-Cola system who have taken to beaches.
"Clearing beaches of unwanted litter not only benefits the marine environment but will hopefully inspire others across the island to do the same in the coming weekend.
"We recognise that with our market-leading brands comes a responsibility to help tackle the issue of waste at its source.
"That is why, in addition to this volunteering initiative, we recently invested in recycled plastic in order to eliminate 2,000 tonnes of virgin plastic from circulation annually."