Live, Invest and Visit!
Chairperson of the Sligo Economic Forum, Aaron Forde, CEO Aurivo, reflected on the work to date in developing the Sligo brand.
"When the Forum was established in 2016, we had identified a need to promote the image of the county under one collective brand which would deliver a positive and coherent message for Sligo. Sligo County Council, leading out with public and private entities, came together to make this happen and our final product is an impressive brand, a state of the art website and high quality content to back it all up.
"However, that was the easy part, we now look forward to getting the message out there and promoting Sligo as a world class place in which to Live, Invest and Visit".
The first of the promotional videos detail the life of the Lyons Family, a young married couple with two children living in the sea-side town of Strandhill. Originally from Tipperary, career opportunities brought them to the North West where they could avail of what they describe as 'the ideal work life balance'. Set against the backdrop of Benbulben, Knocknarea and the rugged coastline of the Wild Atlantic way, the video is aimed at young families and professionals who want to strike a better work-life-balance to relocate to Sligo and enjoy greater affordability of housing and services, quality employment opportunities, and a beautiful, healthy environment in which to raise a family. Needless to say, this is not the only target audience in question, plans are in place to develop similar content in the future to attract third level students, creatives and innovators, and those looking to explore new career opportunities, to consider Sligo as the ideal place in which to live.
The 'Invest' video details the 'romantic' story of Bernie Butler, an entrepreneur originally from Dublin who visited Sligo with her husband some 35 years ago and, after instantly falling in love with the county, vowed she would relocate. As CEO of Good 4 U, Bernie runs a thriving business on the west coast surrounded by her family who are also involved in the business.