independent

Thursday 14 November 2019

Chinese pop duo to promote Sligo

A well-known Chinese jazz and pop duo, called Mr. Miss, has been visiting Sligo and Ireland - to film a series of videos for a new Tourism Ireland campaign.

The campaign - called 'Love Ireland' - will feature 20 different experiences and activities in lots of different locations around Ireland - including Sligo and the Yeats Building.

The videos will star Du Kai and Liu Lian - aka Mr. Miss - who've become hugely popular in China since appearing on a reality TV music contest. The pair's action-packed itinerary was designed by Fáilte Ireland.

The videos will go live in December and will be shared with millions of people on Chinese social channels - including Weibo (the popular microblogging site, often described as the Chinese version of Twitter), WeChat (messaging app), TikTok (video sharing app), Red (a platform combining photo-sharing and e-commerce) and Toutiao (news and information platform).

David Boyce, Tourism Ireland's Head of Middle East, Asia and Emerging Markets, said: "We're really pleased to be working with Mr. Miss on our new 'Love Ireland' campaign - as their fanbase is a good fit with our target audience in China. Their videos will be seen by millions of people across China - helping to raise awareness of Sligo and Ireland, and the wide variety of things to see and do here. They will highlight our rich culture and heritage and help potential Chinese holidaymakers fall in 'love' with the island of Ireland - helping to secure a greater share of the 4 million Chinese visitors to Europe each year."

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