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Minister impressed by role Dundalk firm plays in supporting small retail businesses

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Damien English TD Minister of State for Business, Employment and Retail and Senator John McGahon with members of staff at Optimum Results Ltd., Blackthorn Business Park, Dundalk. Photo: Aidan Dullaghan/Newspics

Damien English TD Minister of State for Business, Employment and Retail and Senator John McGahon with members of staff at Optimum Results Ltd., Blackthorn Business Park, Dundalk. Photo: Aidan Dullaghan/Newspics

Aidan Harte and Damien English TD Minister of State for Business, Employment and Retail in Optimum Results Ltd., Blackthorn Business Park, Dundalk. Photo: Aidan Dullaghan/Newspics

Aidan Harte and Damien English TD Minister of State for Business, Employment and Retail in Optimum Results Ltd., Blackthorn Business Park, Dundalk. Photo: Aidan Dullaghan/Newspics

Aidan Harte, Sushma Gowda, Damien English TD Minister of State for Business, Employment and Retail and Emma Harte in Optimum Results Ltd., Blackthorn Business Park, Dundalk. Photo: Aidan Dullaghan/Newspics

Aidan Harte, Sushma Gowda, Damien English TD Minister of State for Business, Employment and Retail and Emma Harte in Optimum Results Ltd., Blackthorn Business Park, Dundalk. Photo: Aidan Dullaghan/Newspics

Aidan Harte welcomes Damien English TD Minister of State for Business, Employment and Retail to Optimum Results Ltd., Blackthorn Business Park, Dundalk. Photo: Aidan Dullaghan/Newspics

Aidan Harte welcomes Damien English TD Minister of State for Business, Employment and Retail to Optimum Results Ltd., Blackthorn Business Park, Dundalk. Photo: Aidan Dullaghan/Newspics

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Damien English TD Minister of State for Business, Employment and Retail and Senator John McGahon with members of staff at Optimum Results Ltd., Blackthorn Business Park, Dundalk. Photo: Aidan Dullaghan/Newspics

argus

The work which Dundalk company Optimum Results & Customer Perceptions has been doing with with the local SME retail and service sector, was praised by Minister of State for Business, Employment and Retail, Damien English last week when he visited their offices in the Blackthorn Business Park, Coe’s Road.

 “I am very keen that we support small retail businesses and I’ve got terrific feedback from Optimum Results’ work in this field,” said Minister English.

 CEO Emma Harte led a presentation for the Minister explaining how they had worked with some 30,000 clients across twenty-one countries over the past 27 years and how this SME Management Skills Development programme received the much coveted “International Best Practice” award from the European Training Foundation (ETF).

Founder Director, Aidan Harte outlined the many challenges for small business managers, one being that they are often too busy with everyday work to avail of critically important training and strategic planning.

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In this light, he said, training has to be hugely relevant, interesting, enjoyable and bring very real, tangible benefits if participants are to stay with what is quite a substantial programme.

Minister English sought further details about how this programme had now evolved into blended learning’  post Covid.

He was interested in hearing about how the elements of self-assessments exercises, mystery shopping, training workshops, mentoring, networking and complimentary services of the LEOs came together over four months to contribute to the SME owner managers formulating  detailed, strategic growth  and development plans for their businesses to help optimise  performance over the next two or three years.

Optimum Results and Customer Perceptions employ twenty-two fulltime staff supported by eighteen  expert trainers and consultants and over 8,500 field researchers and mystery shoppers.


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