Kerry GAA have opted not to have the County Senior Football Final on Saturday week televised by RTE, and will instead live stream the game themselves.
County Board chairman Tim Murphy told The Kerryman that an approach was made by RTE a couple of weeks ago with a view to a live broadcast of the county football final, but that offer has been rejected in favour of continuing with the live streaming service for the showdown between East Kerry and Mid Kerry.
Kerry GAA would have been guaranteed a substantial fee from the national broadcaster, but as they did last year with the county final between East Kerry and Dr Crokes, Kerry GAA have opted not to have the final televised.
"As a board we felt our streaming has gone quite well and it's something we want to continue and we want to showcase. It will be more than just streaming the game, we're working towards creating a bit of content around that and making it as much of an experience for viewers before the game as just the game itself.
"It's an identical scenario as last year. Our attendance was substantially up last year on the basis of not televising it. From our perspective, what we would get from terrestrial tv would in no way come close to what we would hope to get out of the streaming."
Meanwhile, Mr Murphy whole-heartedly welcome Tuesday's Government announcement that spectators will be allowed into outdoor sporting events.
That means 200 spectators will be allowed into Sunday's County Senior Hurling final between Causeway and Kilmoyely, while 200 will also be able to watch East Kerry defend their football title against Mid Kerry the following week.
The new rules on people at sporting events means a maximum of 200 people - excluding the competing players, officials, mentors and stewards - can attend an event as long as it is held in a venue with a capacity more than 5,000, which in Kerry's case is Austin Stack Park and Fitzgerald Stadium.
Mr Murphy said he full welcomed the decision, but acknowledged that the numbers allowed in remains very small and that the pressure will be back on club secretaries when it comes to demand for tickets and the allocation of them. He also said the county board would, where possible, look to host as many of the remaining club championship fixtures in Stack Park and Fitzgerald Stadium to facilitate supporters attending.
On the issue of a Croke Park proposal to cut inter-county mileage rates for players, as well as other allowances being cut, Mr Murphy said it was a "needs must" requirement that was taken with full consultation with the GPA.
County Boards can cover the cost of additional expenses and Mr Murphy said that Kerry will do what's best for Kerry, but that the financial implications would have to be taken into consideration.