Marketing Listowel post-bypass important

Deputy John Brassil
Deputy John Brassil

Donal Nolan

There are calls for a fresh new marketing strategy for the town of Listowel as the possibility of its long-planned bypass becomes a very real prospect.

Kerry County Council's application for the CPO and planning for the massive project were given the go-ahead last week by An Bord Pleanála in a major development for the future of the town.

But with the town set to be bypassed, it will be vital that it is sold and marketed in a more cohesive and impactful manner, Fianna Fáil TD John Brassil warned.

He described the Bord Pleanála decision last week as 'great news' for Listowel. "The announcement is great news, not only for the town, but for the wider north Kerry area. The town has been strangled by debilitating traffic and parking issues. The bypass will give Listowel the room needed to grow and develop," Deputy Brassil said, adding: "Businesses in the town have long complained that traffic and parking difficulties in the town are damaging the town's brand, and people were being put off from shopping in the town. As the bypass is being built, Kerry County Council and Transport Infrastructure Ireland need to bring the various stakeholders, such as business leaders, tourism agencies, community organisations and local politicians, together to work on a master plan for the town. The town needs to be ready to take advantage of the opportunities that a new bypass will bring."

"A new marketing and development strategy needs to be put in place, with input from all the stakeholders, to allow the town to grow and develop," Deputy Brassil said.