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Kerry well represented in new tourism guide

A TOTAL of 75 Kerry Hotels and guesthouses will be featured in the newly launched 2012 Guide.

The guide is part of the Irish Hotels Federation's (IHF) international marketing drive for 2012. Now in its 25th edition, the Guide is renowned as Ireland's largest and most definitive accommodation listing, featuring premises across every county, including 75 in Kerry.

Over 200,000 full-colour guides are being distributed across 23 countries, acting as a key marketing vehicle in promoting Irish hotels and guesthouses both at home and abroad.

Sponsored by Diageo, the Guide provides visitors with detailed listings for each hotel and guesthouse, including property highlights, GPS navigation co-ordinates, map references and a wealth of information on local attractions in and around Kerry.

This year's Guide includes for the first time vouchers offering guests significant discounts on bookings made directly with selected premises including several in Kerry.

"Survey after survey show that Irish hotels and guesthouses offer the most competitive room prices in Western Europe. Our challenge is to ensure we get this message across to potential visitors both in the domestic market and overseas." said Chair of Kerry branch of the IHF Conor O'connell.

"The Guide remains an essential part of the decision-making process for many visitors when planning their annual holiday or short trips around the country," he said.

"As can be seen from this year's edition, our members are firmly focused on providing the highest quality of service in a highly competitive market," said Mr O'connell.