COUNCILLORS were to meet online on Tuesday afternoon with the companies charged with marketing and promoting the Listowel and Tralee/Fenit Greenways.
The meeting was facilitated after Fianna Fáil Cllrs Jimmy Moloney and Mikey Sheehy voiced criticism in The Kerryman last week over the apparent dearth of marketing taking place to promote both new attractions.
“The season gets underway at Easter and people are making their plans for holidays already so it has gone well beyond high time when it comes to promoting the Greenways.
“But as of yet there has been no national marketing campaign, something which should have been done since the autumn. I hate saying it but if you look at the Waterford and Limerick Greenways, they’re continually being pushed widely across social media,” Cllr Moloney told The Kerryman last week.
Within days he received notice of an online meeting with Council officials and representatives of companies Turley – tasked with developing a twelve-month marketing and promotional campaign and Zinc, which is handling branding for the Greenways with a view to ‘enhancing the kerrygreenways.ie website, social media campaigns and a promotional brochure on marketing assets to share with businesses.’
Cllr Moloney said he welcomed the fact that the briefing had been facilitated.
“It’s a joint one between Tralee and Listowel councillors and I welcome the fact it has been convened but I’ll see what happens at it. I want to see results from it. We want to see maximum benefits from the marketing campaigns.”