Future bright for Tricel in rebranding

Dnal Nolan

ONE of the few Kerry industries that has managed to thrive through the recession is set for an even bigger future following a major rebranding this week.

Killarney Manufacturing Group (KMG), which is headed by its founding company Killarney Plastics, rebranded under the name Tricel on Friday in a move that is set to help it maintain its leading position as a manufacturer of water tanks and other products – supporting the 250 jobs it provides in Kerry.

A family business, Tricel was founded by Anne and Con Stack in 1973 and began exporting in 1990. Forty one years since it was set-up, the company is regarded as a market leader in the supply of water tanks, environmental products and construction products, selling into more than 50 countries.

The second generation of Stacks who are now at the helm believe the rebranding of four of its leading companies this week will help it consolidate its presence across the Continent and grow even more business.

The new branding was celebrated at the company's Killarney plant on Friday with Arts and Heritage Minister Jimmy Deenihan among the TDs, councillors and community leaders present as a mark of how much they value the role the firm plays in the south Kerry economy.

Managing Director Michael Stack said he was confident the rebranding will ensure a healthy future for the company. "I am very excited to be leading the group as it enters a new era under the Tricel banner," Mr Stack said.

"When we began this rebranding process a clear vision was laid out as to what we wanted it to achieve and I am delighted with the way it has turned out. Since 2002 the Tricel name has been one of the leading lights in the group structure and I feel that now is the most opportune time to place it front and centre of what we are offering."

Today, 70 per cent of the products manufactured in Killarney are exported in what is a strong indication of the firm's growth overseas. The group has companies spread across Ireland, the UK and mainland Europe.

"The fact that 70 per cent of the products manufactured in Killarney are now exported tells its own tale as to how the company has grown in the past couple of decades and we are confident that as we undertake the Tricel rebranding we will continue to thrive as our new name makes an even bigger impact on the market," Mr Stack said.