Aidan's designs head in just One Direction

One Direction have chosen Avalanche Designs to create their promotional art work
One Direction have chosen Avalanche Designs to create their promotional art work

Marisa Reidy

As boy bands go, they don't come much bigger than One Direction, so it's no surprise that north Kerry web designer, Aidan O'Carroll is still getting his head around the news that his company has secured a lucrative contract to design their promotional artwork.

The Ballyduff artist, who set up his web design company Avalanche Designs in 2012, says the news of the deal hasn't quite sunk in yet, but needless to say, he is ecstatic.

Last week, Aidan met with One Direction favourite Harry Styles to discuss some concepts for the artwork and is planning to meet the other members in the new year.

Aidan, who works from his home office in Ballyduff, already counts A-list entertainers Miley Cyrus, Chris Brown,Lada Gaga and Bruno Mars among his clients, but says working for an internationally renowned band like One Direction is massive,

"To be honest I'm still a little bit in shock and it hasn't fully sunk in yet," he said. "One Direction is one of the biggest bands in the world so to have them on board and for them to see and like my designs is fantastic."

Aidan explained that the contract will include designing some promotional artwork for the band's upcoming, sell-out world tour, including posters and the band buses. He is also hoping, that he will also be in the running to design some album artwork in the future.

Aidan's impressive career took off on an international scale back in January 2013 when Avalanche was chosen from over 50 firms worldwide to design a website for American rapper, Macklemore. Before that, the company had worked on a number of major web design projects here at home, which helped raise their profile.

"We tendered for the project and honestly didn't think anything would come from it. We were one of 50 companies invited to tender and we were whittled down to 30, then 20 and then we got word that we had won. It was incredible and since we were chosen things have snowballed," Aidan said.

After selling software to global computing giant Apple last August, Avalanche's reputation has grown even further.