Tourism crisps promo

TOURISM Ireland and Heritage Island have inked a deal with Walkers Crisps in an effort to boost visitor numbers from Britain as 2013 draws to a close. In a nationwide campaign in the UK, Tourism Ireland's logo will appear on 145m multipacks of Walkers Crisps, and on the brand's website. British consumers can enter a competition on the Walkers website for a chance to win a cash prize, as well as discounted days out in Ireland.

Tourism Ireland and Heritage Island have inked a deal with Walkers Crisps in an effort to boost visitor numbers from Britain as 2013 draws to a close. In a nationwide campaign in the UK, Tourism Ireland's logo will appear on 145m multipacks of Walkers Crisps, and on the brand's website. British consumers can enter a competition on the Walkers website for a chance to win a cash prize, as well as discounted days out in Ireland.