strategy

Smartbox brings 70 jobs to Dublin

GIFT voucher company Smartbox has pledged more than 70 jobs for Dublin as it aims to break into emerging markets.

The US group has moved its base to the Irish capital because it says it needs a multi-lingual workforce.

Smartbox, which offers high-quality gift boxes containing a directory of amenities and a voucher to choose between hundreds of selected experiences, currently employs close to 1,000 people worldwide.

The company, which is one of Europe's leading players in the production of gift vouchers and rewards, is to establish an 'International Strategy, B2B, Project Management, Digital, Supply Chain and IT Centre of Excellence' here.

IDA Ireland said that this expansion is part of the company's global strategy to target international markets, to grow online and complements its existing European focus and operations.

The company currently has a European shared services centre in Swords, Dublin, which was set up in 2009.

The establishment of this international centre will result in the Irish operation taking full responsibility for the development of new Smartbox technology platforms to be used for expansion.